You can do this manually by typing them in one by one or importing a file with multiple keywords. SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data. In the Positions section, you will find a complete list of all the keywords for which the website ranks.
Target long-tail, question keywords
Get the most comprehensive tools for website marketing and move your website to the top of Google search results with Semrush. They’ve doubled the free trial period for Fit Small Business readers, so take advantage of the 14-day free trial to test Semrush’s SEO and content writing tools today. In addition to what you should do to rank higher on Google, there are things to avoid. These are negative SEO tactics (also called “Black Hat” tactics) that can penalize your website’s rankings or cause Google to ban your site from search results permanently. Using our dog grooming example, you can check the SERPs to see which businesses rank highest on Google Map results and which rank on the first page of Google results overall.
Whether you own a big or small business, local SEO is ideal for local businesses that want to rank for location-specific keywords. To find low-hanging fruit, use a tool like Ahrefs to see which of your pages are ranking well but could be improved. After identifying some low-hanging fruit, update the content, adding new images or videos, or changing the title and meta description.
If your blog’s name is used by other websites, though, or the name is a common phrase, your blog might not show up on the first page – even though it’s being indexed. Your first step is to simply type your blog’s name into Google. If it’s live on Google, in most cases, it should come up near the top of the results. We touched on this above, when looking at on-page SEO, but I wanted to reiterate how important it is to give each blog post a clear and descriptive title. You should see a list of 2 or more links, depending on how your sitemap is structured, and on whether you’re using an SEO plugin like Yoast.
Let’s say someone comes across your blog’s name in an email or on social media. So, while it might sound like too much work, in actual fact, if you’re working on one aspect, you’re also busy improving a number of other elements. And, if you don’t know where BHS Links to start, your content is a pretty good place. To help you with this process, there are a number of Google My Business scheduling tools and platforms that you can try out. You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot.
Target pages already ranking
Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. RankBrain is an AI system that helps us understand how words are related to concepts. It means we can better return relevant content even if it doesn’t contain all the exact words used in a search, by understanding the content is related to other words and concepts. Passage ranking is an AI system we use to identify individual sections or “passages” of a web page to better understand how relevant a page is to a search. We have systems to help ensure we are showing original content prominently in search results, including original reporting, ahead of those who merely cite it.
Fix Broken Links
Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area. Just make sure keywords fit naturally — Google rewards useful, readable content, not something that looks spammy and overly keyword-stuffed. Your name, address, and phone number must be accurate and consistent everywhere it appears online.
If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements. We would learn even more from diving into the individual pages themselves. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long. One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword. Compare this number to the keywords with the highest difficulty score you already rank. The magic is choosing exactly the right keywords to target and build content around.
- In fact, building awesome product pages that convert actually goes a long way to optimizing each page for SEO and increasing your store rank.
- It directly impacts the performance of your business page on Google.
- Putting keywords aside for a minute, there’s other ways you can improve your website’s position in search results.
- And allows you to monitor key performance metrics, like the number of clicks you get.
- Once you can see your SEO rankings, you can begin making improvements as necessary.
- To rank websites, Google uses web crawlers that scan and index pages.
To make sure your content ultimately comes out on top, go take a look at what’s currently ranking for your chosen keywords. To truly understand how to rank for keywords, you have to understand something that so many companies miss — search intent. When you’ve decided which keywords you’re going to target, think about why people are looking them up. This will give you a good idea of related keywords and phrases people search — and you can use the results to start building your list of target keywords.