Researching for this blog post I found this on the front page of Google “50 Mistakes Businesses Make Using Facebook”. When I clicked on the link it took me to a Facebook page which was called 50 Mistakes Businesses Make Using Facebook. Just shows how powerful your business name is when ranking on Google. Claiming your username, be sure to make it short and the same as your business name. If you add an FAQ section to your web pages, with well-optimized and direct answers to common customer questions, you can significantly increase your chance for search visibility. Hence, it is likely that your potential customers will search on Google for a product or service your brand provides.
Publish Visual Content
At this point, we can confidently say that internal links and inbound links are still considered a ranking factor. Many SEO professionals think that links are being deprecated as a ranking factor. In a 2022 poll by Marie Haynes, 44% of SEOs pros who responded thought that link building was less effective now compared to a few years ago. Since Google first launched, SEO professionals have been using links to manipulate rankings.
Keyword relevance & search intent
While there are clearly some (big) negatives for publishers, there are also new opportunities to increase traffic and conversions for your website. But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO. It’s the icing on the cake that highlights the work you put into matching intent and covering the topic in full. For that reason, if you want to rank higher, you need to be methodical.
- For a more detailed analysis, you can also switch to the “Explorer” tab.
- They can help you instantly capture the audience’s attention, engage them, and possibly get them to visit your site.
- Social signals refer to the number of shares, likes, and overall social media attention a piece of content gets online.
- It offers a comprehensive view of a website’s backlink profile and includes page link metrics such as domain authority, page authority and established links.
- This integration streamlines the process, ensuring you get data to continuously improve your website’s search engine rankings.
Step #4: Match Your Content to Search Intent
If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile. And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. Make it easy for them to come into the site and know exactly what you’re about. Danny said that Google’s systems are not tuned to identify big brands and rank them well.
Orphan pages, those not linked to other pages on your site, can be hard for search engines to find and index. Use BHS Links internal linking to connect these pages to your site structure, ensuring they contribute to your SEO efforts. A well-linked site helps Google prioritize which pages are most important.
In Conclusion, these are a few steps to help you rank your Facebook business page on Google. We as business owners will never know exactly what we need to do in order to rank organically, however, this is a guideline that will help you get started. Facebook reviews are a great way to showcase that your business is authentic and providing quality of service to your clients. Google reviews are great, however, whilst trying to rank your Facebook page on Google, using the review area inside of Facebook will show Google that people like your business. If you are unsure what your keywords are, use the google keyword planner tool or the chrome extension Keyword Everywhere to validate them.