Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer. By increasing your search visibility, you can attract more visitors and, in turn, conversions and sales. And that’s well worth BHS Links the time spent becoming an expert in SEO. I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it. For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank.
How long does it take to learn SEO?
Guest posting (or guest blogging) is definitely the most popular link building technique. If your content is really great and unique (and it should be for this strategy to work), they may link to it or share it on social media by themselves. There’s plenty of link building techniques, hacks and tips (you can check our big list of 60+ link building techniques for inspiration). However, the most important criterion is whether or not a site represents a real brand. First, it’s much more beneficial for your site to acquire long-term links on quality sites because they can keep growing in value over time. There’s a lot of techniques that can help you get backlinks while providing value to the users.
And this brings us to one of the most powerful ranking factors. To rank prominently for your target keywords, you need to create quality content—accurate and original content that satisfies search intent. Video SEO is the process of creating and optimizing videos for maximum visibility in search results.
- SEO or search engine optimization has to do with you making adjustments to your website and online content to better rank in search engines.
- Search engines like Google default to the mobile version of a website for crawling.
- As a result, any elements it can’t render this way remain invisible to the search engine.
- Let’s dive into each of these factors so you understand what you should be looking for.
- And even getting mentioned on social media platforms like LinkedIn or X (Twitter) can cause a lift in your rankings.
- Appearing at the top of search results, featured snippets are coveted spots because they’re the first thing users see when they enter a search query.
Internal vs. external links
At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone. By the end of this, you’ll have a clear understanding of how to approach SEO for your website — whether you’re a media blog, ecommerce site, or SaaS website. Then, put your knowledge to use on your website and measure your performance with the above tools! If you’re looking for more guidance, check out our SEO podcasts and SEO FAQs for answers to the most common SEO questions.
Duplicate Content
When it comes to off-page SEO, this is just backlinks and mentions on other platforms. The best is to get a trusted website (that is relevant to your website) to link out to you. But even getting mentioned without a link is still important for getting shown in ChatGPT and other LLMs. Okay, assuming we are using modern website builders like Webflow, Squarespace, or Framer, which already take care of a lot of the technical side of SEO, let’s focus on the other two. If you want a more comprehensive approach, our professional SEO services provide a dedicated account manager, complete SEO audits, tailored strategies, and access to industry experts. Even companies that operate globally can benefit from local SEO.